Case Studies
Feiereisen, S., Portes, A., & Russell, C. (2025). Mx Maison Yellow, Pernod Ricard’s project to rejuvenate pastis. SAGE Business Cases.
Celhay, F., & Portes, A. (2024). A new logo for the Brooklyn Nets? Delving into the semiotics of NBA logos. Sage Business Case. London, United Kingdom: SAGE Publications Ltd.
Sanchez, C. R., Gallin, S., & Portes, A. (2024). Using the multivariate general linear model (MANOVA) in SPSS to identify the main and interaction effects of a product description created by a human being versus artificial intelligence. SAGE Publications Inc.